Before I began this animation project, I conducted research to aid me in the development of my advert. I then complied my research into a report. Included in my report were qualitative and quantitative data. Primary research information was sourced from my survey results, focus group and analysis of three existing adverts. My secondary research included was identified from books, websites and a video clip.
I believe that the research I conducted aided me in the development of my earlier ideas. It gave me an insight into what was most popular with my target audience and what features had worked well with previous adverts in the past.
To view a copy of my research report, please click on the link below.
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My Research Report
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